1114 N Walker Ave. Suite 3 , Oklahoma City, OK 73103

PRODUCTS

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866 379 5206

CONTACT

Build Revenue and Audience

Turn-key provides data and design for fully managed acquisition and retention marketing campaigns.

 

 

DATA
First, the MSG support team will build your MMS™ consumer database. Our sales team will analyze your current marketing efforts and provide customized recommendations based on your market. Our sales staff then conduct extensive touch point MMS™ training with your team.

 

DESIGN
Next, MSG's design team will customize a strategy for your market based on budget. We then create your collaborative artwork repository which allows you and your staff to manage and edit your pre-designed emails, direct mail pieces and surveys.



Check out all of our à la carte product categories:

Welcome Series: We offer a fully automated retention series of emails to your customers in their first few weeks of their print and digital subscriptions. Each series is customized based on subscription plan.

Reader Rewards: We send emails to current subscribers in the form of coupons, event invites and more as a thank you to long standing subscribers. This can connect to your Rewards Program as well!

Renewal Series: We provide an automated renewal series of emails to your paid in advance subscribers during their final few weeks of their subscription. These are based on subscription type and Mosaic™ Profile.

Winback Series: We deploy a WinBack series of emails to your recently expired subscription accounts. We offer these former customers a sliding scale of offers that range from % Off to Gift Cards.

Acquisition (Consumer): We use your promotional database of households that have never subscribed or are former subscribers. We match them based on Mosaic™ Profile and deploy call-to-action subscription offers.

Acquisition (Business / B2B): We use InfoGroup business data and email validation to deploy call-to-action campaigns with high interaction and low bounce rate. (Average: Less than 2% bounce rate)

Winback Series: We deploy a WinBack series of direct mail pieces to your recently expired subscription accounts. We offer these former customers a sliding scale of offers that range from % Off to Gift Cards.

Acquisition: We use Experian® Market Data to pinpoint households that match your best customer profiles. We use that Mosaic™ Profile to deploy call-to-action subscription offers that resonate.

Contesting: New! We now offer contesting! MSG can create and deploy Online contests to acquire new potential subscribers by enlarging your current promotional database.

Surveys: New! We now offer surveys! MSG can create and deploy surveys that are either added into your retention plan or as a standalone option.

More on Design:

 

Each email or print piece is designed with your specific branding and content.

 

We also design and deploy your campaigns based on
Experian Mosaic® Data and demographic information to target your message.

 

Learn More>

ANALYTICS

 

Finally, we provide you with clear and simple analytics and metrics upon request. This allows our customers to quickly view their results and confirm that their Turn-key program is working. We also look at what campaigns and deployments are performing the best.

 

 

Welcome and Renewal Series

Example 01: Large Market: 3 Month Timespan

Example of actual customer results

Example 02: Small Market: 3 Month Timespan

Example of actual customer results

Acquisition and Contesting

Example of actual customer results

      Mailhouse

             Market Analysis   |   Targeted Audience   |   Inexpensive Delivery

MSG has partnered with The Oklahoman DIRECT, to provide you with an inexpensive delivery method for your direct mail campaigns. Our all-in-one direct mailing services begin with mapping out a targeted mailing list; developing your design and messaging; printing high-quality, cost-effective products; and then delivering it straight to your desired audience for the best possible response.

Product Demo

 

Sign-up for a demo today!

Learn more about our products. We offer a full range of services including

CP-ADS™, MMS™ and SugarCRM.

 

Learn More

Follow Us

 

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Tim Ariyeh

Chief Technology Officer

Patrick Smith

VP of Business Development

CLIENT SUPPORT

CLIENT SUPPORT

Mike Gaither

Director of Consumer Sales

CLIENT SUCCESS

Email Me

Email Me

Email Me

1 866 379 5206

ext. 705

1 866 379 5206

ext. 704

1 866 379 5206

ext. 708

Tanya Henderson

Marketing Consultant

CLIENT SUCCESS

Email Me

1 866 379 5206

ext. 713

All Staff

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• Product Tips

• Training

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Non subscriber sales have increased by 12.12%. Non subscriber contacts have increased by 18%.

The Richmond Times Dispatch

The Post and Courier

Marketing Solutions Group has provided The Post and Courier with a wealth of consumer information in their MMS™ tool.

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The Pantagraph

Our partnership with MSG has been extremely effective! Along with great results, their customer service is beyond reproach.

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The South Bend Tribune

MSG has been a great partner in developing successful audience development campaigns through their MMS™ tool.

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COPYRIGHT © 2017  Marketing Solutions Group       |                                                   |     1 866 379 5206  |  (405) 285-6421

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Marketing Solutions Group, Inc.

8 AM – 5 PM Central Time   866 379 5206 ext. 701  support@askmsg.com

1114 N Walker Ave. Suite 3 , Oklahoma City, OK 73103