MOSAIC™ MARKET ANALYSIS
DEFINE YOUR READERSHIP
We combine your customer data with Experian Marketing Services' to achieve a complete 360 degree profile of each of your customer segments to drive smarter marketing strategies including brand experience, customer acquisition and customer engagement.
MOSAIC™ SEGMENTATION PORTAL
The Data You Need For
The Solutions You Want.
Our entire mission is founded on using big data correctly to ensure our clients have the tools necessary to create and ignite a dynamic sales presence and handsome revenue stream.
Build Revenue and Audience
Turn-key provides data and design for fully managed acquisition and retention marketing campaigns.
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CONSUMER & New! BUSINESS (B2B) TURN-KEY
Our Turn-key Program provides a multi-purpose solution.
Example of actual customer results
First, the MSG support team will build your MMS™ consumer database. Our sales team will analyze your current marketing efforts and provide customized recommendations based on your market. We then develop a modified MMS™ site along with a tracker/campaign manager so results are shared with each update. Our sales staff then conduct extensive touch point MMS™ training with your team.
Next, MSG's design team will customize a strategy for your market based on budget. We then manage, create, deploy, and track custom emails, direct mail postcards and letter packets.
Check out all of our product categories:
Welcome Series: We offer a fully automated retention series of emails to your customers in their first few weeks of their print and digital subscriptions. Each series is customized based on subscription plan.
Reader Rewards: We send emails to current subscribers in the form of coupons, event invites and more as a thank you to long standing subscribers. This can connect to your Rewards Program as well!
Renewal Series: We provide an automated renewal series of emails to your paid in advance subscribers during their final few weeks of their subscription. These are based on subscription type and Mosaic™ Profile.
Winback Series: We deploy a WinBack series of emails to your recently expired subscription accounts. We offer these former customers a sliding scale of offers that range from % Off to Gift Cards.
Acquisition: We use your promotional database of households that have never subscribed or are former subscribers. We match them based on Mosaic™ Profile and deploy call-to-action subscription offers.
Winback Series: We deploy a WinBack series of direct mail pieces to your recently expired subscription accounts. We offer these former customers a sliding scale of offers that range from % Off to Gift Cards.
Contesting: New! We now offer contesting! MSG can create and deploy Online contests to acquire new potential subscribers by enlarging your current promotional database.
Surveys: New! We now offer surveys! MSG can create and deploy surveys that are either added into your retention plan or as a standalone option.
Finally, we build you a Campaign Tracker that aggregates all of the components of each campaign in an easy-to-use dashboard, giving audience managers all of the information they need to develop more robust campaigns.
Section: Projected Revenue
Example of actual customer results
PRINT / POSTAGE $27,096
One Day Sale
Contest / Giveaway
Weekly (7 Day)
NEVERS: New Acquisition
ACTIVES: Conversion /Retention
Wed / Sunday
New! Ask about our Business (B2B) Turn-key products.
We now offer a custom plan to help you acquire advertising customers, event / seminar attendees, Best of Business submissions, surveys responses and more!
Non subscriber sales have increased by 12.12%. Non subscriber contacts have increased by 18%.
The Richmond Times Dispatch
The Post and Courier
Marketing Solutions Group has provided The Post and Courier with a wealth of consumer information in their MMS™ tool.
Our partnership with MSG has been extremely effective! Along with great results, their customer service is beyond reproach.
8 AM – 5 PM Central Time 866 379 5206 ext. 701 firstname.lastname@example.org
1114 N Walker Ave. Suite 3 , Oklahoma City, OK 73103