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Hands Free Solutions.

CONSUMER: B2C Overview
B2C Turn-key is a hands free retention and acquisition program. We analyze your current marketing efforts and provide customized Mosaic based demographic recommendations based on your market and your internal customer system.

Artwork Repository
MSG creates an artwork repository that contains your pre-designed and branded campaign assets. This repository allows the customer to view and even edit the artwork just like a Word Document in real-time. Each touchpoint will have a specific theme or call-to-action to either purchase, renew, register, fill out a form or navigate to your website.

Data and Touchpoints
Next, we automate and deploy your emails, direct mail, social media ads, surveys and contesting campaigns using pinpointed data within your MMS™ account, purchased Experian® data or other internal contesting lists. After deployment, we send the data to you (the customer) for a second touch telemarketing call from your team. You can also divide the list between your customer service and sales reps for a one-to-one email from their own internal office email.

BUSINESS: B2B Overview
B2B Turn-key is an acquisition based program. We deploy first touch communications that create a sense of urgency. Each touchpoint will have a specific theme or call-to-action to either purchase, renew, register, fill out a form or navigate to your website.

 

Artwork Repository
MSG creates an artwork repository that contains your pre-designed and branded campaign assets. This repository allows the customer to view and even edit the artwork just like a Word Document in real-time.

 

Data and Touchpoints
Next, we automate and deploy your emails using pinpointed data within your CP-ADS™ account, purchased Infogroup data or other internal B2B lists. Recipients that interact with the emails will be exported into another score based list. That list will be then be sent to you (the customer) for a second touch telemarketing call from your sales team. The list can also be divided up between your sales reps for a one-to-one email from their own internal office email.

 

Check out all of our à la carte product categories:

Welcome Retention Series: (B2C) We offer a fully automated retention series of emails to your customers in their first few weeks of their print and digital subscriptions. Each series is customized based on subscription type, offer and Mosaic Profile.

Renewal Retention Series: (B2C) We provide an automated renewal series of emails or direct mail invoicing to your expiring customers during their final few weeks of their subscription or during a grace period. *Based on subscription type and Mosaic Profile.

Acquisition (Consumer: B2C) We create and deploy call-to-action emails and direct mail campaigns to prospective customers that have never subscribed before or are former subscribers. *Based on subscription type, offer and Mosaic Profile.

Acquisition (Business:B2B) We use InfoGroup business data and email validation to deploy call-to-action emails. Examples include; webinar invitations, expo events, special section advertising and much more! Because our emails are vaildated, they have a very low bounce rate. (Average: Less than 3% bounce rate)

Winback Series: (B2B and B2C) We deploy a WinBack series of emails and direct mail  to your recently expired accounts. We offer these former customers a sliding scale of offers that range from Percentage Off to Gift Cards. *Based on subscription type, offer and Mosaic Profile.

Reader Rewards, Special Sections and Events: (B2C) We send emails to current subscribers in the form of coupons, event invites, special sections and more.

Contesting: (B2B and B2C) MSG creates and deploys contest campaigns to acquire new potential subscribers by enlarging your current promotional database. We can also combine your contesting with a special offer to augment your campaign.

Surveys: (B2B and B2C) MSG creates and deploy surveys that are either added into your retention plan or as a standalone option.

B2C: More on Design

 

Each email or print piece is designed with your specific branding and content.

 

We also design and deploy your campaigns based on
Experian Mosaic® Data and demographic information to target your message.

 

Learn More>

ANALYTICS

 

We also provide you with clear and simple analytics and metrics upon request. This allows our customers to quickly view their results and confirm that their Turn-key program is working. We also look at what campaigns and deployments are performing the best.

 

Welcome and Renewal Series

Example 01: Large Market: 6 Month Timespan

Example of actual customer results

Example 02: Small Market: 6 Month Timespan

Example of actual customer results

Acquisition

Example of actual customer results

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Technical Support

8 AM – 5 PM Central Time   866 379 5206 ext. 701  support@askmsg.com

1114 N Walker Ave. Suite 3 , Oklahoma City, OK 73103