The Richmond Times Dispatch
Utilizing the data from MMS™ allows us to inform new readers of selected features of our newspaper and how he or she will benefit as a subscriber. Targeted marketing promotes an opportunity for us to stop selling a “price” and start selling our product.
Through targeted marketing the past six months:
• Non subscriber sales have increased by 12.12%
• Non subscriber contacts have increased by 18%
• The data has supported 610 additional hours for telemarketing
Telemarketing and Retention Manager
A prominent newspaper in the state, the Times-Dispatch frequently features commentary from important figures from around Virginia, such as officials and presidents from Virginia Commonwealth University, The College of William and Mary, and the University of Virginia.
The South Bend Tribune
South Bend, IN
Marketing Solutions Group has been a great partner with The South Bend Tribune in developing successful audience development campaigns through their MMS tool. They are highly responsive to our requests for support and their wealth of data and
understanding of the challenges faced by media companies has been greatly appreciated. We are very pleased with the partnership and highly recommend MSG.
Membership Development Manager
The South Bend Tribune
The South Bend Tribune is a newspaper located in South Bend, Indiana. Because the University of Notre Dame is close to the South Bend city limits, the Tribune receives much of its readership due to its sports coverage. Other sections include Community, Business, and Entertainment. The tribune also operates a number of separate publications, including "In The Bend", and "ND Insider".
The Post and Courier
Marketing Solutions Group has provided The Post and Courier with a wealth of consumer information in their MMS™ tool. They’ve been working closely with us and our email vendor to develop campaigns targeted to audiences based on lifestyles and interests in our market. We are very pleased with the analysis and support that MSG has given us.
Circulation Sales and Marketing Manager
The Post and Courier is the oldest daily newspaper in the South, and one of the oldest continuously operating newspapers in the United States. It is the flagship newspaper of the Evening Post Industries. The Post and Courier won the 2015 Pulitzer Prize Gold Medal winner for Public Service.
Our partnership with Marketing Solutions Group has been extremely effective! The MMS tools have allowed us to analyze our market and develop successful targeted audience development campaigns. Examples include, identifying “likely” targets that would be interested in our digital and hybrid products, “likely” EZ pay targets and best households for our targeted/verified programs. All of which exceeded our expectations. Along with great results, their customer service is beyond reproach.
Director of Audience Development
The Pantagraph, Bloomington, Ill
The Pantagraph is a daily newspaper that serves Bloomington-Normal Illinois, along with 60 communities and eight counties in the Central Illinois area. Its headquarters are in Bloomington. The paper is one of the largest newspapers in terms of circulation in the area. The Pantagraph was the only morning newspaper in east central Illinois.
The Toledo Blade
Marketing Solutions Group has recently provided us a deep analysis of our local market and current customer groups using their MMS tool. Additionally they presented creative and fulfillment recommendations. We are extremely pleased with the information and
look forward to implementing the campaign.
Audience Development Manager
The Blade, also known as the Toledo Blade, is a daily newspaper in Toledo, Ohio. The Blade won the Pulitzer Prize for Investigative Reporting with a series of stories entitled "Buried Secrets, Brutal Truths".The Blade was a finalist for a Pulitzer Prize, and winner of the National Headliner Award, for breaking the scandal in Ohio known as Coingate.