MOSAIC™ MARKET ANALYSIS
DEFINE YOUR READERSHIP
We combine your customer data with Experian Marketing Services' to achieve a complete 360 degree profile of each of your customer segments to drive smarter marketing strategies including brand experience, customer acquisition and customer engagement.
MOSAIC™ SEGMENTATION PORTAL
The Data You Need For
The Solutions You Want.
Our entire mission is founded on using big data correctly to ensure our clients have the tools necessary to create and ignite a dynamic sales presence and handsome revenue stream.
Want to know more about the consumers in your market?
The sister product to CP-ADS™, MMS™ works in the same way but using consumer data rather than business data. MMS™ allows you to target consumers for direct mail, product development and subscription sales. Learn more about your market with MMS™
Want to know more about the consumers in your market? Their interests? Want to develop products, subscription offers and new revenue streams from advertisers? Look no further than MMS™.
MMS™ is a tool that offers media companies the ability to easily query consumer data appended with demographic data. The database is built by combining the newspaper’s subscriber data with consumer demographic data to provide a database filled with a wealth of subscriber and non-subscriber demographic information. Other data can be added to MMS™ and we encourage users to use MMS™ as a warehouse for all disparate consumer data.
Marketing Management System
Target Your Audience
MMS™ can be used in almost every department of the newspaper
Subscriber Acquisition and Retention using targeted direct mail, telemarketing and crewing.
Profiling advertiser customer list to retain and up-sale existing customers and acquire new advertising customers.
Profiling classified transient advertisers and measuring market share of the classified transient products.
Solo Direct Mail
Offering Solo direct mail services using the household specific demographic data in the database. MSG also offers a turn-key solo direct mail program to help launch new direct mail efforts.
Measure audience penetration by demographics by adding readership surveys to the database. Learn more about subscribers using the demographic data appended to all subscribers.
Identify likely households for online readership. Profile online readers by adding Internet readership data to the database.
Non subscriber sales have increased by 12.12%. Non subscriber contacts have increased by 18%.
The Richmond Times Dispatch
The Post and Courier
Marketing Solutions Group has provided The Post and Courier with a wealth of consumer information in their MMS™ tool.
Our partnership with MSG has been extremely effective! Along with great results, their customer service is beyond reproach.
8 AM – 5 PM Central Time 866 379 5206 ext. 701 firstname.lastname@example.org
1114 N Walker Ave. Suite 3 , Oklahoma City, OK 73103