Closing the Generation Gap
Want to know more about the consumers in your market?
MMS™ allows you to target consumers for direct mail, product development and subscription sales.
"Now, you can close the generation gap by targeting your audiences with precision and insight."
As a MMS™ customer, you gain access to Experian’s Mosaic® household-based consumer lifestyle segmentation system. This system classifies all U.S. households and neighborhoods into 71 unique types and 19 overarching groups, providing a 360-degree view of consumers’ choices, preferences and habits. The groundbreaking classification system paints a rich picture of U.S. consumers and their socio-demographics, lifestyles, behaviors, and culture. Through Mosaic, we provide marketers with the most accurate and comprehensive view of their customers, prospects, and markets.
Use Mosaic to prioritize your dollars $$$$$$$$
Leading media companies around the world use Mosaic insights to identify the best traditional and digital channels for reaching specific consumer segments and maximize the return on investment (ROI) on their cross-channel campaigns. Mosaic provides a framework to help you identify the optimal customer investment strategy for each unique customer group . This framework helps you optimize your marketing between generational segments. For some segments the investment may be directed toward developing customer retention relationships. Others may be made to introduce new products and services that address unmet customer needs. Because we know that expected ROI will determine your customer strategy - Mosaic can help you determine not only how much to invest in a customer segment, but also how to actually spend in it.