Your customers are your single most valuable asset.

SugarCRM is an open-source Customer Relationship Management (CRM) solution used by over 80,000 companies across the world. MSG has taken the proven SugarCRM solution and enhanced it for media companies.

1. Customer Visibility

 

The number one benefit of CRM is the visibility of customers. You must have effective organization, management and monitoring of all sales related activity. It improves the efficiency of your team, accelerates client response time, reduces the time required to locate client information, and gives you more quality time for sales. CRM offers a number of advantages that will help you identify your best customers, so that you’ll never have to worry about losing revenue as a result of incomplete data.

 

 

2. Customer Knowledge

 

The more you know about your customers, the better you’ll be able to provide them with the kind of positive experience that really pays off. Everything that they do, and every interaction that they have with your organization needs to be identified, documented, and recorded. To do this, you need to move beyond the sticky-notes and disorganized filing cabinets, and start utilizing advanced organizational technology that can not only accurately quantify and categorize data for easy future reference, but also make that data available across departments.

 

 

3. Automation of Everyday Tasks

 

Completing a sale is never as easy as just getting a customer to agree to commit. Along with the surface details of any sale, there are hundreds of smaller tasks that must be completed in order for everything to function properly. The best CRM systems are designed to take the burden of many of these tasks off the shoulders of your employees, thanks to the magic of automation. This means that your representatives will be able to focus more of their efforts towards closing leads and resolving customer pain points, while the automated CRM system takes care of the details.

The 3 Biggest Benefits of CRM in the Newspaper Industry

The 3 Biggest Benefits of CRM in the Newspaper Industry

The 3 Biggest Benefits of CRM in the Newspaper Industry

The 3 Biggest Benefits of CRM in the Newspaper Industry