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Customer Prospecting and Advertising Decision Support

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Your Consumer Data Warehouse

MSG’s flagship product allows sales reps to access leads in their market. Combined with your accounts receivable data, reps know exactly who a prospect is and their potential.

Business Data Solutions

 

Call leads with the most potential

 

CP-ADS™, our flagship product, is a quick and easy tool that gives your team real prospect intelligence. It uniquely joins a newspaper’s advertising billing information with commercially purchased business data specific to your market into one searchable database.

 

Prospecting with Real Intelligence

 

The ability to join these two disparate systems provides unique prospecting and querying tools that are unlike others, designed specifically for the media industry.

 

In addition to the business and advertising data, you have the ability to add other database information such as market survey data or competitive media information. Any information base that contains a business name and an address can be added to the database.

Today more than 200 media companies utilize CP-ADS™

 

 

• Measuring business potential.

• Employing sales resources where the most dollars can be found.

• Realigning sales territories based upon business potential.

• Analyzing return on investment for individual products and sales programs.

• Providing sales managers and representatives quick and easy data access.

• Offering multiple levels of access throughout the newspaper.

 

READ MORE

Non subscriber sales have increased by 12.12%. Non subscriber contacts have increased by 18%.

The Richmond Times Dispatch

The Post and Courier

Marketing Solutions Group has provided The Post and Courier with a wealth of consumer information in their MMS™ tool.

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The Pantagraph

Our partnership with MSG has been extremely effective! Along with great results, their customer service is beyond reproach.

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The South Bend Tribune

MSG has been a great partner in developing successful audience development campaigns through their MMS™ tool.

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1114 N Walker Ave. Suite 3 , Oklahoma City, OK 73103