Projected Revenue

New Subscribers

Legend

Running Total
Projected Revenue

$410,629

Running Total
New Subscribers

2,653

 

CAMPAIGN  TYPE

One Day Sale

Free Sample

Specialty Publications

Sunday Only

Weekly (7 Day)

Digital Advantage

DATA LIST

FORMERS: Reactivation

NEVERS: New Acquisition

ACTIVES: Conversion /Retention

Mosaic (Type)

TrueTouch

Special Interest

File For View or Download

Unscheduled or No File

 

19 Campaigns   |   60 Deployments

 

26% of multi-targeted homes are active subs

 

• Average % Retained: 98.38%

• Former Turned Active: 925

End of Year Insight

 

 

• 2016 Turn-key Summary:  Click Here!

 

• 2016 Annual Report: Click Here!

 

• Email Open Rate Analysis: Click Here!

 

• Top 10 Mosaic Responders: Click Here!

Tanya Henderson

Marketing Consultant

P: 1 866 379 5206

ext. 713

E: tanya@askmsg.com

1,325

 

3,222

 

15,000

11.62%

 

12.20%

 

n/a

File

File

File

11/17/2016

 

11/14/2016

 

11/11/2016

6

 

43

 

11

$26

 

$26

 

$26

 

 

$4,134

 

 

n/a

 

n/a

 

n/a

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print Cost

Postage

Art

File

File

File

10/20/2016

99

0.47%

10/27/2016

44

0.54%

10/31/2016

63

0.16%

39,251

 

8,181

 

 21,272

MAIL

EMAIL

EMAIL

$125

 

  $125

 

  $125

$7,875

 

  $5,500

 

  $12,375

$0.00

 

  $0.00

 

  n/a

CAMPAIGN: Thanksgiving & Xmas  |  Sunday Only  |  $26 for 26 Sundays

Data Details

 

 

 

 

CAMPAIGN: Halloween | One Day Sale  |  52 Weeks for $2.40 Per Week

Data Details

 

 

 

 

n/a

 

n/a

 

n/a

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print Cost

Postage

Art

159

1.06%

8.59%

 

8.10%

 

n/a

n/a

 

n/a

 

n/a

n/a

 

n/a

 

n/a

4,463

 

18.08%

 

File

12/01/2016

 

88

 

$26

 

n/a

 

n/a

 

CAMPAIGN: Give a Gift, Get a Gift  |  BOGO  |  Gift Card

Data Details

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print Cost

Postage

Art

25,695

 

21.20%

 

File

12/14/2016

 

Phone

 

EMAIL

$264

 

n/a

 

000

 

000

25,695

 

00.00%

 

File

12/21/2016

 

Phone

 

EMAIL

$264

 

n/a

 

000

 

000

0.00%

000

Page

Page

Page

Page

2016

3,943

 

11.62%

 

File

12/07/2016

 

45

 

$26

 

n/a

 

n/a

 

40

0.90%

Page

$1,040

MAIL

EMAIL

EMAIL

EMAIL

EMAIL

10

 

 17

 

38

 

 35

 

 

41

 

 

18

 

42

 

EMAIL

EMAIL

MAIL

EMAIL

MAIL

06/14/2016

 

06/14/2016

 

06/08/2016

 

06/08/2016

215%

 

177%

 

135%

 

152%

2,000

 

1,840

 

4,427

 

4,427

86

 

65

 

119

 

133

 4.30%

 

3.53%

 

2.69%

 

3.04%

  2%

 

 2%

 

 2%

 

 2%

File

File

File

File

File

File

File

File

File

File

File

File

EMAIL

File

File

Monthly Mosaic: St Patrick's Day

2%

 

 2%

 

 2%

 

2%

255%

 

259%

 

53%

 

65%

03/08/2016

 

03/08/2016

 

 02/29/2016

 

02/29/2016

274

 

290

 

 3,921

 

 3,914

14

 

 15

 

41

 

51

5.10%

 

 5.17%

 

 1.05%

 

 1.30%

2%

 

 2%

 

2%

133%

 

 133%

 

156%

03/24/2016

 

03/22/2016

 

03/10/2016

2,502

 

2,517

 

 7,843

67

 

67

 

 245

2.68%

 

 2.66%

 

 3.12%

2%

 

2%

 

 2%

 

 2%

84%

 

133%

 

 84.5%

 

 130%

05/06/2016

 

05/06/2016

 

04/25/2016

 

04/25/2016

6,248

 

5,945

 

4,010

 

4,011

105

 

158

 

68

 

 104

1.68%

 

2.66%

 

 1.69%

 

 2.59%

2%

65%

04/28/2016

7,841

102

1.3%

Digital Advantage: Tech Savvy

rEMAIL

EMAIL

MAIL

EMAIL

EMAIL

MAIL

MAIL

MAIL

MAIL

EMAIL

EMAIL

Monthly Mosaic: Spring / Beach

05/13/2016

257%

6,302

75

1.19%

2%

Digital Advantage: Friday the 13th

Monthly Mosaic: Flag Day

Single Day Discount: One Day Sale

EMAIL

File

05/27/2016

60%

8,799

95

 1.07%

2%

Digital Advantage: Memorial Day

Digital Advantage: Father's Day

EMAIL

File

06/16/2016

54%

8,203

89

 1.08%

2%

File

File

File

EMAIL

EMAIL

MAIL

MAIL

07/03/2016

 

07/03/2016

 

07/03/2016

 

07/03/2016

46%

 

30%

 

38%

 

44%

655

 

673

 

4,353

 

4,339

12

 

10

 

33

 

38

 0.92%

 

0.59%

 

0.76%

 

0.87%

  2%

 

 2%

 

 2%

 

 2%

File

Monthly Mosaic  |  Independence Day

EMAIL

File

06/30/2016

251%

2,511

126

 5.02%

2%

Reactivation: Win Back

Free Sample  |  July 11 - August 5

File

File

File

File

File

File

08/01/2016

 

07/23/2016

 

07/15/2016

 

07/08/2016

1,263

 

367

 

369

 

 1,263

MAIL

MAIL

File

EMAIL

Free Sample  |  July 25 - August 19

File

File

File

08/15/2016

 

08/06/2016

 

07/30/2016

 

07/22/2016

827

 

113

 

 267

 

827

MAIL

MAIL

File

EMAIL

Free Sample  |  August 8 - September 2

File

File

File

2%

 

 

152%

 

 

08/29/2016

 

08/20/2016

 

08/13/2016

 

08/05/2016

1,340

 

 95

 

101

 

1,340

3.05%

 

MAIL

MAIL

File

EMAIL

Monthly Mosaic: Back To School

File

File

File

2%

 

2%

 

 2%

 

2%

 

103%

 

161%

 

47%

 

42%

 

08/12/2016

 

08/12/2016

 

08/05/2016

 

08/05/2016

 

 

486

 

 527

 

4,095

 

 4,200

 

 

2.06%

 

3.22%

 

0.93%

 

 0.83%

 

 

MAIL

EMAIL

MAIL

File

EMAIL

2%

 

 

109%

 

 

2.18%

2%

 

 

153%

 

 

3.06%

 

EMAIL

EMAIL

EMAIL

1

 

 15

Goal

%Goal

Campaign

Data

Deployed

Count

Response

Res %

Print Cost

Art

Annual Value Per Sub

Annual Revenue

File

File

2%

 

2%

109%

 

114%

09/03/2016

 

09/03/2016

46

 

 662

2.17%

 

 2.27%

EMAIL

EMAIL

74

07/14/2016

3,659

Digital Advantage: Cow Appreciation Day

EMAIL

File

2%

100%

2.02%

 

14

08/05/2016

4,319

Digital Advantage: Tax Free Day

EMAIL

File

2%

16%

0.32%

 

32

08/07/2016

3,088

Digital Advantage: Sisters' Day

EMAIL

File

2%

52%

1.04%

 

Goal

%Goal

Campaign

Data

Deployed

Count

Response

Res %

Print Cost

Art

Annual Value Per Sub

Annual Revenue

File

File

File

09/20/2016

EMAIL

09/24/2016

EMAIL

2%

41%

0.81%

 

09/27/2016

EMAIL

58

 

7,172

 

 $244

 

$198

 

$244

 

$198

$244

 

$2,970

 

   $8,114

 

  $8,219

$140

 

  $140

 

  $140

$244

 

$198

 

$244

 

$198

$111

$111

$111

$60

 $244

 

$198

 

$244

 

$198

$198

$198

$244

 

  $198

 

 $244

 

 $198

 

$264

 

 $198

$60

$60

$60

 

$140

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 $20,984

 

$12,870

 

$26,912

 

$24,210

$3,416

 

$0.00

 

   $1,890

 

  $1,879

$9,380

 

  $9,380

 

  $30,535

$25,620

 

$31,284

 

$14,667

 

$18,667

$11,322

$8,325

$10,545

$5,340

 $2,928

 

$1,980

 

$5,963

 

$5,441

$24,948

$2,440

 

  $3,366

 

 $7,306

 

 $4,912

 

$264

 

 $2,970

$4,440

$120

$1,920

 

$8,120

 

 $0.00

 

$0.00

 

$2,124

 

$2,124

$0.00

 

$0.00

 

   $1,890

 

  $1,879

$0.00

 

  $0.00

 

  $3,765

$0.00

 

$0.00

 

$1,925

 

$1,925

$0.00

$0.00

$0.00

$0.00

 $0.00

 

$0.00

 

$2,089

 

$2,083

$0.00

$645.12

 

$0.00

 

  $0.00

 

 $645.12

$446.40

 

 $0.00

 

$0.00

 

 $446.40

$608.16

 

  $0.00

 

$0.00

 

 $608.16

$0.00

 

  $0.00

 

 $1,966

 

 $2,016

 

$0.00

 

 $0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$198

$198

$6,912

$2,672

$7,026

CAMPAIGN TRACKER

Technical Support

 866 379 5206

Last Update: 12 / 23 / 2016

 

MMS

Annual Report >

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