CAMPAIGN TRACKER

Technical Support

 866 379 5206

Last Update: 05 / 03 / 2017

 

MMS

2016 Tracker >

Projected Revenue

New Subscribers

Legend

 

 

$355,495

$34,470

LIST

CODE

PRINT / POSTAGE             $27,096

Projected Revenue

Running Total
New Subscriber

2,527

0316

LIST

CODE

 

CAMPAIGN  TYPE

DATA LIST

One Day Sale

FORMERS: Reactivation

Free Sample

NEVERS: New Acquisition

Contest / Giveaway

ACTIVES: Conversion /Retention

Sunday Only

Mosaic (Type)

Weekly (7 Day)

TrueTouch

Digital Advantage

Special Interest

Wed / Sunday

New Movers

Reader Rewards

Tanya Henderson

Marketing Consultant

P: 1 866 379 5206

ext. 713

E: tanya@askmsg.com

ACQUISITION CAMPAIGN:  Easter  |  Sunday Only / 26 Weeks  |  7 Day / 52 Weeks

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print / Postage

Art

3,386

 

14.15%

 

File

04/07/2017

 

95

 

EMAIL

3,408

 

14.23%

 

File

04/17/2017

 

EMAIL

$192/ $26

000

 

Page

15,000

 

n/a

 

File

04/07/2017

 

18

 

MAIL

$192/ $26

Page

ELIST

6.07%

ECODE

0.23%

ELIST

0207

ECODE

0008

MLIST

0.45%

MCODE

0.51%

MLIST

0067

MCODE

0077

$5,403

.3602

ELIST

$22,563

ECODE

$872

MLIST

$7,303

MCODE

$8,393

ACQUISITION CAMPAIGN: Digital Advantage  |  .99¢   |  12 Months

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print / Postage

Art

2,967

 

7.92%

 

File

04/04/2017

 

50

 

EMAIL

$111

 

000

 

2,964

 

7.25%

 

File

04/26/2017

 

EMAIL

000

 

Page

ELIST

0.30%

ECODE

000%

ELIST

0009

ECODE

0000

ELIST

$999

ECODE

$0000

ACQUISITION CAMPAIGN:  One Day Sale  |  7 Day   |  52 - 26 - 13  Weeks

Data Details

Rate Sheet

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print /  Postage

Art

16,737

9.79%

File

03/23/2017

390

$150

000

Page

EMAIL

17,124

10.07%

File

03/21/2017

390

$150

00

Page

EMAIL

15,000

n/a

File

03/21/2017

194

$150

Page

MAIL

$5,403

.3602

ELIST

3.09%

ECODE

0.11%

ELIST

0517

ECODE

0018

MLIST

1.62%

MCODE

0.39%

MLIST

0243

MCODE

0058

ELIST

$77,550

ECODE

$2,700

MLIST

$36,450

MCODE

$8,700

ACQUISITION CAMPAIGN: St Patrick's Day  |  Subscription:  7 - 4 - 2 Day  |  52 - 26 - 13 Weeks

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print /  Postage

Art

7,574

 

12.20%

 

File

03/14/2017

 

44

 

$150

 

Page

EMAIL

14,998

 

n/a

 

File

03/14/2017

 

31

 

$150

 

Page

MAIL

000

7,352

 

11.27%

 

File

03/17/2017

 

44

 

$150

 

Page

EMAIL

000

$5,402

.3602

ELIST

3.82%

ECODE

0.05%

ELIST

0281

ECODE

0004

MLIST

1.30%

MCODE

0.19%

MLIST

0195

MCODE

0029

ELIST

$42,150

ECODE

$600

MLIST

$29,250

MCODE

$4,350

ACQUISITION CAMPAIGN: Foodies  |  Subscription:  2 Day  |  52 - 26 - 13 Weeks

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Art

Print /  Postage

7,948

 

10.03%

 

File

03/13/2017

 

34

 

$90

 

Page

8,201

 

11.08%

 

File

03/09/2017

 

42

 

$90

EMAIL

EMAIL

Page

000

ELIST

2.48%

ECODE

0.16%

ELIST

0197

ECODE

0013

ELIST

$17,730

ECODE

$1,170

ACQUISITION CAMPAIGN: President's Day  |  Subscription:  7 - 4 - 2 Day  |  52 - 26 - 13 Weeks

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Art

Print /  Postage

4,575

 

14.79%

 

File

02/20/2017

 

47

$150

 

Page

EMAIL

14,998

 

n/a

 

File

02/20/2017

 

20

$150

 

Page

MAIL

$5,402

.3602

000

ELIST

2.60%

ECODE

000%

ELIST

0391

ECODE

0007

MLIST

0.41%

MCODE

0.21%

MLIST

0061

MCODE

0031

ELIST

$58,500

ECODE

$1,050

MLIST

$9,150

MCODE

$4,650

ACQUISITION CAMPAIGN: SAMPLE Beaufort  |  Subscription:  7 - 4 - 2 Day  |  52 - 26 - 13 Weeks

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Art

Print /  Postage

300

 

n/a

 

File

02/20/2017

 

11

 

$150

 

Page

300

 

n/a

 

File

02/01/2017

 

00

 

Page

MAIL

MAIL

$108

.3602

$108

.3602

MLIST

5.00%

MCODE

1.33%

MLIST

0015

MCODE

0004

MLIST

$2,250

MCODE

$600

No Offer

 

ACQUISITION CAMPAIGN: New Year  |  Subscription:  7 - 4 - 2 Day  |  52 - 26 - 13 Weeks

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print /  Postage

Art

1,633

 

13.70%

 

File

01/18/2017

 

10

 

$150

 

1,624

 

13.73%

 

File

01/23/2017

 

04

 

$150

 

Page

Page

14,931

 

n/a

 

File

01/17/2017

 

12

 

$150

 

$5,378

.3602

1,643

 

12.60%

 

File

01/09/2017

 

29

 

$150

 

Page

Page

EMAIL

EMAIL

MAIL

EMAIL

000

ELIST

5.39%

ECODE

0.38%

ELIST

0101

ECODE

0006

MLIST

1.63%

MCODE

0.44%

MLIST

0243

MCODE

0065

ELIST

$15,150

ECODE

$900

MLIST

$36,450

MCODE

$9,750

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Technical Support

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