$104,108

Based on Promo Code

Projected Annual Revenue

765

New Subscribers

Campaign Type

Data Details

*Does not include households within the data that
subscribed to a different subscription plan other than

the promoted offer.

*Does not include print and postage deduction.

 

7 Day + Digital

Sunday Only

Digital Advantage 02

ACTIVES: Retention

NEVERS: New Acquisition

FORMERS: Reactivation

Mosaic™ (Type)

Digital Advantage 01

TrueTouch

Special Interest

Single Copy Insert

Distribution Carrier

TMC Ad

Campaign Details

7 Day + Digital

Sunday Only

Digital Advantage 02

Digital Advantage 01

Single Copy Insert

Distributor/ Carrier

TMC Ad

Disclaimer Details

Expiration: 30 days from receipt of this offer. Where Applicable. Nonrefundable and Nonrenewable Offer.

 

Rates: This is an introductory rate. Subscriptions will renew at regular rates at the end of the term.

 

Valid: Offer only valid in areas serviced by independent distributors of The Post and Courier.

 

Niche Publications: The niche publications/magazines are only available to 7 day print subscribers. Availability:

 

Availability: Offer only available to households that have not subscribed in the last 30 days.

7 Day Print + Digital offer with three separate subscription plans offered. Upfront payment for 13 weeks, 26 weeks or 52 weeks with a promo code of either 7DAYE or 7DAYP. Renews at regular rate.

 

Sunday Only print-only offer with upfront payment for 26 weeks (6 months) with a promo code of either SUNDE or SUNDP. Renews at regular rate.

 

Full Digital Access (Digital Advantage) to online, eEdition, mobile and tablet apps. With upfront payment and a promo code of DIGA1. Renews at regular rate.

 

Full Digital Access (Digital Advantage) to online, eEdition, mobile and tablet apps. Discounted first month and then continues at regular rate. Required EasyPay. Promo code DIGA2.

 

Inserts into 13,500 metro copies per month. Promo code 7DAYS.

 

TMC ad rotating 60,000 households per month. Promo code 7DAYT.

 

Distributor/carrier sampling program. Printing of 1,000 pieces to use as the ending offer of sampling campaigns each month. 7DADI

Based on Promo Code

NOVEMBER 1, 2017 -  NOVEMBER 30, 2017

Data Details

Response

Res%

Source

Deployment

Deployed

Count

Landing Page

Open Rate

Art

Max Value

Revenue

Promo Code

1,468

File

11/08/2017

 

26

 

7DAY

$139

1,543

File

11/082017

 

33

 

DIGITAL

$60

Page

Page

 

PCODE

0.06%

 

PCODE

001

 

PCODE

$60

 

PCODE

0.20%

 

PCODE

003

 

PCODE

$417

7DAYE

 

  DIGA1

 

5,000

File

11/08/2017

 

57

 

7DAY

$139

Page

 

PCODE

0.74%

 

PCODE

037

 

PCODE

$5,143

7DAYP

 

1,544

File

11/08/2017

 

64

 

SUNDAY

$26

1,563

File

11/08/2017

 

22

 

DIGITAL

$111

Page

Page

 

PCODE

0.00%

 

PCODE

000

 

PCODE

$000

 

PCODE

0.26%

 

PCODE

004

 

PCODE

$104

SUNDE

 

  DIGA2

 

5,000

File

11/08/2017

 

36

 

SUNDAY

$26

Page

 

PCODE

0.92%

 

PCODE

046

 

PCODE

$1,196

SUNDP

 

60,000

File

11/08/2017

 

35

 

TMC

$139

13,500

File

11/08/2017

 

31

 

SC

$139

Page

Page

 

PCODE

0.16%

 

PCODE

021

 

PCODE

$2,919

 

PCODE

0.01%

 

PCODE

007

 

PCODE

$973

7DAYT

 

  7DAYS

 

1,000

File

11/08/2017

 

30

 

DC

$139

Page

 

PCODE

1.2%

 

PCODE

012

 

PCODE

$1,668

7DADI

 

7.29%

9.72%

n/a

11.27%

11.64%

n/a

n/a

n/a

n/a

 

VOLUNTARY

000

 

WEBCIRC

001

 

VOLUNTARY

001

 

WEBCIRC

002

 

VOLUNTARY

027

 

WEBCIRC

006

 

VOLUNTARY

000

 

WEBCIRC

000

 

VOLUNTARY

002

 

WEBCIRC

002

 

VOLUNTARY

011

 

WEBCIRC

034

 

VOLUNTARY

008

 

WEBCIRC

012

 

VOLUNTARY

002

 

WEBCIRC

0005

 

VOLUNTARY

002

 

WEBCIRC

009

 

CUSTSERV

001

 

DIRECTMAIL

003

 

DIRECTMAIL

001

 

CUSTSERV

000

 

CUSTSERV

000

 

DIRECTMAIL

000

 

CUSTSERV

000

 

DIRECTMAIL

000

 

CUSTSERV

000

 

DIRECTMAIL

000

 

CUSTSERV

000

 

DIRECTMAIL

000

 

CUSTSERV

000

 

DIRECTMAIL

001

 

CUSTSERV

000

 

DIRECTMAIL

000

 

CUSTSERV

000

 

DIRECTMAIL

001

OCTOBER 1, 2017 -  OCTOBER 31, 2017

Data Details

Response

Res%

Source

Deployment

Deployed

Count

Landing Page

Open Rate

Art

Max Value

Revenue

Promo Code

1,850

File

10/17/2017

 

22

 

7DAY

$139

2,052

File

10/172017

 

68

 

DIGITAL

$60

Page

Page

 

PCODE

0.05%

 

PCODE

001

 

PCODE

$60

 

PCODE

0.16%

 

PCODE

003

 

PCODE

$417

7DAYE

 

  DIGA1

 

5,000

File

10/17/2017

 

53

 

7DAY

$139

Page

 

PCODE

0.38%

 

PCODE

019

 

PCODE

$2,641

7DAYP

 

1,913

File

10/17/2017

 

60

 

SUNDAY

$26

1,940

File

10/17/2017

 

55

 

DIGITAL

$111

Page

Page

 

PCODE

0.05%

 

PCODE

001

 

PCODE

$111

 

PCODE

0.15%

 

PCODE

003

 

PCODE

$78

SUNDE

 

  DIGA2

 

5,000

File

10/17/2017

 

34

 

SUNDAY

$26

Page

 

PCODE

0.58%

 

PCODE

029

 

PCODE

$754

SUNDP

 

60,000

File

10/17/2017

 

32

 

TMC

$139

13,500

File

10/17/2017

 

29

 

SC

$139

Page

Page

 

PCODE

0.08%

 

PCODE

017

 

PCODE

$2,369

 

PCODE

0.001%

 

PCODE

006

 

PCODE

$834

7DAYT

 

  7DAYS

 

1,000

File

10/17/2017

 

28

 

DC

$139

Page

 

PCODE

0.5%

 

PCODE

005

 

PCODE

$695

7DADI

 

7.79%

8.29%

n/a

6.74%

7.87%

n/a

n/a

n/a

n/a

 

VOLUNTARY

001

 

WEBCIRC

000

 

VOLUNTARY

000

 

WEBCIRC

003

 

VOLUNTARY

009

 

WEBCIRC

010

 

VOLUNTARY

000

 

WEBCIRC

001

 

VOLUNTARY

001

 

WEBCIRC

002

 

VOLUNTARY

010

 

WEBCIRC

018

 

VOLUNTARY

007

 

WEBCIRC

010

 

VOLUNTARY

000

 

WEBCIRC

0006

 

VOLUNTARY

001

 

WEBCIRC

003

SEPTEMBER 2017

Data Details

Response

Res%

Data

Deployment

Deployed

Count

Landing Page

Open Rate

Max Value

Revenue

Print / Postage

Art

Promo Code

1,240

File

09/12/2017

 

89

 

7DAY

$139

n/a   (.00)

 

1,071

File

09/12/2017

 

45

 

DIGITAL

$60

   n/a   (.00)

 

Page

Page

 

PCODE

0.19%

 

PCODE

002

 

PCODE

$120

 

PCODE

1.53%

 

PCODE

019

 

PCODE

$2,641

7DAYE

 

  DIGA1

 

5,000

File

09/12/2017

 

51

 

7DAY

$139

$1,800   (.36)

 

Page

 

PCODE

0.78%

 

PCODE

039

 

PCODE

$5,420

7DAYP

 

977

File

09/12/2017

 

76

 

SUNDAY

$26

n/a   (.00)

 

1,368

File

09/12/2017

 

56

 

DIGITAL

$111

   n/a   (.00)

 

Page

Page

 

PCODE

0.15%

 

PCODE

002

 

PCODE

$222

 

PCODE

0.72%

 

PCODE

007

 

PCODE

$182

SUNDE

 

  DIGA2

 

5,000

File

09/12/2017

 

43

 

SUNDAY

$26

$1,800  (.36)

 

Page

 

PCODE

0.42%

 

PCODE

021

 

PCODE

$546

SUNDP

 

60,000

File

09/12/2017

 

23

 

TMC

$139

n/a   (.00)

 

13,500

File

09/12/2017

 

67

 

SC

$139

n/a   (.00)

 

Page

Page

 

PCODE

0.20%

 

PCODE

027

 

PCODE

$3,753

 

PCODE

0.01%

 

PCODE

008

 

MCODE

$1,112

7DAYT

 

  7DAYS

 

1,000

File

09/12/2017

 

37

 

DC

$139

n/a   (.00)

 

Page

 

PCODE

1.50%

 

PCODE

015

 

PCODE

$2,085

7DADI

 

17.33%

13.67%

n/a

17.90%

21.64%

n/a

n/a

n/a

n/a

1,392

File

08/15/2017

 

56

 

7DAY

$139

---------   (.00)

 

1,216

File

08/15/2017

 

16

 

DIGITAL

$60

   ---------   (.00)

 

Page

Page

 

PCODE

0%

 

PCODE

0

 

PCODE

$0

 

PCODE

0.93%

 

PCODE

13

 

PCODE

$1,807

7DAYE

 

  DIGA1

 

5,000

File

08/15/2017

 

38

 

7DAY

$139

$1,950   (.39)

 

Page

 

PCODE

0.22%

 

PCODE

11

 

PCODE

$1,529

7DAYP

 

 

AUGUST 2017

Data Details

Response

Res%

Data

Deployment

Deployed

Count

Landing Page

Max Value

Projected Revenue

Print / Postage

Art

Promo Code

n/a

File

08/15/2017

 

00

 

TMC

$139

n/a   (.00)

 

n/a

File

08/15/2017

 

00

 

SC

$139

   n/a   (.00)

 

Page

Page

 

PCODE

n/a

 

PCODE

10

 

PCODE

$1,390

 

PCODE

n/a

 

PCODE

01

 

PCODE

$139

7DAYT

 

  7DAYS

 

n/a

File

08/15/2017

 

00

 

DC

$139

n/a   (.00)

 

Page

 

PCODE

n/a

 

PCODE

10

 

PCODE

$1,390

7DADI

 

Automation Begins

JUNE 2017 ACQUISITION CAMPAIGN: Digital Advantage  |  $60   |  12 Months

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print / Postage

Art

8,479

 

14.65%

 

File

06/22/2017

 

91

 

EMAIL

$60

 

000

 

8,413

 

14.20%

 

File

06/29/2017

 

EMAIL

000

 

Page

ELIST

n/a

ECODE

000%

ELIST

n/a

ECODE

0000

ELIST

$------

ECODE

$------

JUNE 2017 ACQUISITION CAMPAIGN: Flag Day  |  Subscription:  7 - 4 - 2 Day  |  25% Off

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print /  Postage

Art

11,457

 

16.05%

 

File

06/08/2017

 

236

 

$225

 

11,369

 

15.39%

 

File

06/13/2017

 

236

 

$225

 

Page

Page

15,000

 

n/a

 

File

06/08/2017

 

70

 

$225

 

$5,403

.3602

n/a

 

n/a

 

File

06/08/2017

 

22

 

$225

 

Page

Page

EMAIL

EMAIL

MAIL

TMC

000

ELIST

n/a

ECODE

0.10%

ELIST

n/a

ECODE

0011

MLIST

n/a

MCODE

0.20%

MLIST

n/a

MCODE

0030

TMC/LIST

n/a

MCODE

n/a

TMC/LIST

n/a

TMC/CODE

0002

ELIST

n/a

ECODE

$2,475

MLIST

n/a

MCODE

$6,750

TMC/LIST

n/a

TMC/CODE

$450

000

APRIL 2017 ACQUISITION CAMPAIGN:  Easter | Sunday Only / 26 Weeks  |  7 Day / 52 Weeks

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print / Postage

Art

3,386

 

14.15%

 

File

04/07/2017

 

95

 

EMAIL

3,408

 

14.23%

 

File

04/17/2017

 

EMAIL

$192/ $26

000

 

Page

15,000

 

n/a

 

File

04/07/2017

 

18

 

MAIL

$192/ $26

Page

ELIST

0.45%

ECODE

0.23%

ELIST

0066

ECODE

0008

MLIST

6.07%

MCODE

0.59%

MLIST

0207

MCODE

0088

$5,403

.3602

ELIST

$7,303

ECODE

$1,536

MLIST

$22,563

MCODE

$16,896

APRIL 2017 ACQUISITION CAMPAIGN: Digital Advantage  |  .99¢   |  12 Months

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print / Postage

Art

2,967

 

7.92%

 

File

04/04/2017

 

50

 

EMAIL

$111

 

000

 

2,964

 

7.25%

 

File

04/26/2017

 

EMAIL

000

 

Page

ELIST

0.30%

ECODE

000%

ELIST

0009

ECODE

0000

ELIST

$999

ECODE

$0000

MARCH 2017 ACQUISITION CAMPAIGN:  One Day Sale  |  7 Day   |  52 / 26  / 13

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print /  Postage

Art

16,737

9.79%

File

03/23/2017

390

$150

000

Page

EMAIL

17,124

10.07%

File

03/21/2017

390

$150

00

Page

EMAIL

15,000

n/a

File

03/21/2017

194

$150

Page

MAIL

$5,403

.3602

ELIST

3.09%

ECODE

0.11%

ELIST

0517

ECODE

0018

MLIST

1.62%

MCODE

0.39%

MLIST

0243

MCODE

0058

ELIST

$77,550

ECODE

$2,700

MLIST

$36,450

MCODE

$8,700

MARCH 2017 ACQUISITION CAMPAIGN: St Patrick's Day | Subscription: 7 / 4 / 2 | 52 / 26 / 13

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print /  Postage

Art

7,574

 

12.20%

 

File

03/14/2017

 

44

 

$150

 

Page

EMAIL

14,998

 

n/a

 

File

03/14/2017

 

31

 

$150

 

Page

MAIL

000

7,352

 

11.27%

 

File

03/17/2017

 

44

 

$150

 

Page

EMAIL

000

$5,402

.3602

ELIST

3.82%

ECODE

0.05%

ELIST

0281

ECODE

0004

MLIST

1.30%

MCODE

0.19%

MLIST

0195

MCODE

0029

ELIST

$42,150

ECODE

$600

MLIST

$29,250

MCODE

$4,350

MARCH 2017 ACQUISITION CAMPAIGN: Foodies  |  Subscription:  2 Day  |  52 - 26 - 13 Weeks

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Art

Print /  Postage

7,948

 

10.03%

 

File

03/13/2017

 

34

 

$90

 

Page

8,201

 

11.08%

 

File

03/09/2017

 

42

 

$90

EMAIL

EMAIL

Page

000

ELIST

2.48%

ECODE

0.16%

ELIST

0197

ECODE

0013

ELIST

$17,730

ECODE

$1,170

FEBRUARY 2017 ACQUISITION CAMPAIGN: President's Day | Subscription: 7 / 4 / 2 | 52 / 26 / 13

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Art

Print /  Postage

4,575

 

14.79%

 

File

02/20/2017

 

47

$150

 

Page

EMAIL

14,998

 

n/a

 

File

02/20/2017

 

20

$150

 

Page

MAIL

$5,402

.3602

000

ELIST

2.60%

ECODE

000%

ELIST

0391

ECODE

0007

MLIST

0.41%

MCODE

0.21%

MLIST

0061

MCODE

0031

ELIST

$58,500

ECODE

$1,050

MLIST

$9,150

MCODE

$4,650

FEBRUARY 2017 ACQUISITION CAMPAIGN: Beaufort  |  Subscription:  7 / 4 / 2  | 52 / 26 / 13

Rate Sheet

Data Details

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Art

Print /  Postage

300

 

n/a

 

File

02/20/2017

 

11

 

$150

 

Page

300

 

n/a

 

File

02/01/2017

 

00

 

Page

MAIL

MAIL

Data Details

$108

.3602

$108

.3602

MLIST

5.00%

MCODE

1.33%

MLIST

0015

MCODE

0004

MLIST

$2,250

MCODE

$600

No Offer

 

JANUARY 2017 ACQUISITION CAMPAIGN: New Year  |  Subscription:  7 / 4 / 2 Day | 52 / 26 / 13

Rate Sheet

 

 

 

 

 

Response

Res%

Data

Deployment

Deployed

Count

Open Rate

Landing Page

Value Per Sub

Projected Revenue

Print /  Postage

Art

1,633

 

13.70%

 

File

01/18/2017

 

10

 

$150

 

1,624

 

13.73%

 

File

01/23/2017

 

04

 

$150

 

Page

Page

14,931

 

n/a

 

File

01/17/2017

 

12

 

$150

 

$5,378

.3602

1,643

 

12.60%

 

File

01/09/2017

 

29

 

$150

 

Page

Page

EMAIL

EMAIL

MAIL

EMAIL

000

ELIST

5.39%

ECODE

0.38%

ELIST

0101

ECODE

0006

MLIST

1.63%

MCODE

0.44%

MLIST

0243

MCODE

0065

ELIST

$15,150

ECODE

$900

MLIST

$36,450

MCODE

$9,750

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