MOSAIC™ MARKET ANALYSIS
DEFINE YOUR READERSHIP
We combine your customer data with Experian Marketing Services' to achieve a complete 360 degree profile of each of your customer segments to drive smarter marketing strategies including brand experience, customer acquisition and customer engagement.
MOSAIC™ SEGMENTATION PORTAL
The Data You Need For
The Solutions You Want.
Our entire mission is founded on using big data correctly to ensure our clients have the tools necessary to create and ignite a dynamic sales presence and handsome revenue stream.
Want to know more about the consumers in your market?
Target consumers for direct mail, product development and subscription sales.
MMS™ is a tool that offers media companies the ability to easily query consumer data appended with demographic data. The database is built by combining the newspaper’s subscriber data with consumer demographic data to provide a database filled with a wealth of subscriber and non-subscriber demographic information. Other data can be added to MMS™ and we encourage users to use MMS™ as a warehouse for all disparate consumer data.
Business Data Solutions: Prospecting with Real Intelligence
Does your sales team have a strategic process to prospecting?
CP-ADS™, our flagship product, is a quick and easy tool that gives your team real prospect intelligence. It uniquely joins a newspaper’s advertising billing information with commercially purchased business data specific to your market into one searchable database. The ability to join these two disparate systems provides unique prospecting and querying tools that are unlike others, designed specifically for the media industry.
Your CRM Solution. With a Kick.
No more scribbled napkins or sticky notes.
SugarCRM is an open-source Customer Relationship Management (CRM) solution used by over 80,000 companies across the world. MSG has taken the proven SugarCRM solution and enhanced it for media companies. In addition to standard CRM functionality like sales pipeline tracking, centralized communication among all contacts and leads and campaign management, MSG has enhanced SugarCRM with the powerful demographic and A/R data found in our flagship product CP-ADS™ .
Using Data to Build Revenue and Audience
Our Turn-key Program provides a multi-purpose solution.
First, the MSG support team will build your MMS™ database. Our sales team will analyze your current marketing efforts and provide customized recommendations based on your market. We then develop a modified MMS™ site along with a tracker/campaign manager so results are shared with each update. Our sales staff then conduct extensive touch point MMS™ training with your team.
Next, MSG's design team will create, deploy, and track custom acquisition, welcome and retention emails. The emails are designed with your specific branding and content. We design and deploy email campaigns based on Experian Mosaic® data and demographic information to target your message.
Next, we create and deploy a direct mail campaign based on Experian Mosaic® data and demographic information for your market. The pieces can be individualized. In other words, there may be multiple designs in the same mailing campaign.
Next, MSG will provide custom telemarketing contact lists and facilitate the calls based on multiple variables. Examples include expired or expiring customers, potential customers and new customers.
Finally, we build you a Campaign Tracker that aggregates all of the components of each campaign in an easy-to-use dashboard, giving audience managers all of the information they need to develop more robust campaigns.
Free Mosaic Market Posters
These posters provide a 360-degree view of your consumers’ choices, preferences and habits and is key when marketing to these specific groups. (Mosaic classifies all U.S. households and neighborhoods into 71 unique segments.)
Target Your Market
Use your data to produce business leads, revenue ideas and target consumers.
Recorded: Watch Now!
Sign-up for a demo today! Learn more about our products. We offer a full range of services including
CP-ADS™, MMS™ and SugarCRM.
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Chat with an Expert
Need help with one of our products or services? Our support team is available by phone or email Mon - Fri
8:00 am - 5:00 pm
PH: 866 379 5206 ext. 701
Prospecting with Real Intelligence.
Chief Technology Officer
VP of Business Development
Director of Consumer Sales
Director of Sales and Training
1 866 379 5206
1 866 379 5206
1 866 379 5206
1 866 379 5206
Non subscriber sales have increased by 12.12%. Non subscriber contacts have increased by 18%.
The Richmond Times Dispatch
The Post and Courier
Marketing Solutions Group has provided The Post and Courier with a wealth of consumer information in their MMS™ tool.
Our partnership with MSG has been extremely effective! Along with great results, their customer service is beyond reproach.
Marketing Solutions Group, Inc.
8 AM – 5 PM Central Time 866 379 5206 ext. 701 firstname.lastname@example.org
1114 N Walker Ave. Suite 3 , Oklahoma City, OK 73103